Building a sales foundation for a sustainable pigments start-up
Sales strategy, processes and tools were established for Revive Colors. The internal team was equipped to manage leads and acquire new customers independently.
Specialism
Sales
Duration
3 months
Trigger
Peak demand
Holland Colours is an international company specialising in colour solutions for the plastics industry. Within the group, Revive Colors is an emerging venture focused on sustainable pigments. The market potential was clear, but the commercial foundation was still missing.
The team had strong technical knowledge, but limited commercial structure. Leads were waiting for follow-up and there was no dedicated salesperson in place yet.
The challenge
Revive Colors was entering its first commercial phase without a defined strategy, sales process or clear way to manage leads. The priority was to put a practical foundation in place before onboarding a full-time sales professional later in the year.
Blackbear's role
Blackbear helped define a focused scope: not a generic sales approach, but a setup tailored to a small technical team in a niche market. Based on that scope, a specialist was engaged with proven B2B sales experience in chemicals and materials, combining strategic input with hands-on coaching.
Result
Revive Colors now has a documented sales strategy, a step by step process from lead generation to deal closure, pricing guidance for its first product lines and practical templates for outreach and proposals. The internal team has been trained in core commercial and negotiation skills and can manage leads independently.
