Optimising a CPQ tool for broad user adoption
External UI/UX expertise was brought in for a Configure Price Quote platform under active development. Clear findings and recommendations were delivered ahead of a Q1 rollout.
Setup
Fixed price
Work location
Remote
Audience
Customers & Account Managers
AmbaFlex develops advanced spiral conveyor systems and serves customers worldwide from a strong technological foundation. To accelerate its commercial process, the company was building its own Configure Price Quote tool so customers and account managers could configure products and create quotations independently.
The technical base was solid, but usability and intuitiveness required a different kind of expertise. For a tool used by external customers, early user experience has a direct impact on adoption.
The challenge
AmbaFlex did not have enough in-house expertise to assess the UI and UX of the CPQ platform critically. An objective external view was needed to identify friction points and define targeted improvements ahead of the planned rollout.
Blackbear's role
The assignment was scoped as a focused expert review: a specialist with proven experience in service design and React based web environments. Blackbear engaged a professional who could cover the full breadth of the question, from heuristic analysis to user testing support and the visualisation of improvements.
Result
The specialist delivered a structured report with priority findings, substantiated recommendations and visual examples in the form of annotated wireframes. This gave AmbaFlex a clear roadmap to make the CPQ tool more intuitive and scalable ahead of the intended Q1 launch.
