Building a sales foundation for a sustainable pigments start-up

Holland Colours is an international company specialising in colour solutions for the plastics industry. Within the group, Revive Colors is an emerging venture focused on sustainable pigments, a promising market, but one where commercial structure and sales experience were still largely absent.

A technically strong team with limited commercial background, leads awaiting follow-up, and a dedicated salesperson not yet on board. That combination calls for a foundation that can be built quickly and operated independently from day one.

The challenge

Revive Colors was entering its first commercial phase: market potential existed, but there was no defined strategy, no sales process, and no way to systematically manage leads. The priority was to put a pragmatic foundation in place before onboarding a full-time sales professional later in the year.

Blackbear's role

The scope was defined precisely: not a generic sales approach, but a solution tailored to a small, technical team operating in a niche market. Blackbear then engaged a specialist with a demonstrable track record in B2B sales within chemicals and materials, someone capable of both strategic input and hands-on coaching. Progress was monitored throughout, with the approach adjusted where needed.

Result

Revive Colors now has a documented sales strategy, a step-by-step process covering lead generation through to deal closure, pricing guidance for its initial product lines, and practical templates for outreach and proposals. The internal team has been trained in core commercial and negotiation skills and is able to manage leads independently. The organisation is well-positioned for an effective onboarding of a full-time sales professional.