Building a qualified lead list for green hydrogen projects
For the sales team, 27 upcoming green hydrogen projects were researched and documented in a filterable Excel overview. The result gave direct visibility into project status, stakeholders and relevant contact details.
Scale
27 projects
Domain
Green hydrogen
Deliverable
Excel leadlist
Industry International operates in the energy sector, with a commercial focus on large infrastructure projects linked to the energy transition. As the pipeline of green hydrogen projects in Europe expanded, the sales team needed sharper market intelligence to support focused outreach.
The issue was not finding projects in general. The real work lay in identifying who was involved, what stage each project had reached and which contact person could actually be approached. In a fast moving market, that kind of research quickly becomes time intensive.
The challenge
For 27 upcoming hydrogen production projects, the team needed verified insight into project status, asset owners, EPC firms and OEM suppliers. Each project also required at least one relevant contact person in a role connected to procurement, project delivery or technical decision making.
Blackbear's role
Blackbear helped keep the assignment tightly scoped from the outset. The work focused purely on building a usable lead overview for sales execution, while technical feasibility and financial assessment stayed outside scope. From there, the project was structured around research, verification and a midpoint review, so the final format matched the practical needs of the sales team.
Result
The sales team received a fully populated and filterable Excel file covering all 27 projects, including core project data and direct stakeholder contacts. That meant the list could be used immediately for targeted outreach, without extra research work internally.
