Benchmarking customer training in a technical market
In-depth benchmarking of customer training in the HVAC sector across the Netherlands and Belgium. Competitor analysis, customer expectations and concrete recommendations for a renewed training proposition.
Sector focus
HVAC NL & BE
Scope
5-10 standards
Deliverable
In-depth benchmark
Bosch Home Comfort is one of the leading names in heating and climate solutions for the professional installation sector. The company had long invested in customer training as part of its service proposition, but lacked a clear view of how that offering compared to the wider market.
The key question was not whether training mattered, but whether the right things were being offered, through the right channels and on the right terms. There was no internal capacity available to answer that properly.
The challenge
Bosch Home Comfort needed an independent and evidence based analysis of the customer training landscape in the HVAC sector across the Netherlands and Belgium, including relevant comparisons from adjacent industries.
Blackbear's role
The assignment was structured as a fixed price project with a clearly defined end result: a comprehensive benchmark report. Blackbear engaged a specialist with proven experience in market research within technical B2B sectors. By defining the scope tightly upfront, including methodology, coverage and deliverables, the work could start immediately and stay focused on a usable outcome.
Result
Bosch Home Comfort received a detailed benchmark report covering direct competitors across training content, facilities, delivery channels and pricing strategies. The report included actionable recommendations for expanding and modernising the training proposition, an evaluation of relevant third party providers and a documented research methodology to support next steps.
