Outsource to Outperform: Content Outsourcing for Supercharged Marketing

48% of digital marketers say they outsource content marketing. Here’s why.

Robynn Farrell
Robynn Farrell
December 4th, 2023
Outsource to Outperform: Content Outsourcing for Supercharged Marketing
Staying ahead requires more than just creativity—it demands strategy and often means balancing quality with quantity. But at the pace at which digital marketing trends progress, businesses struggle with escalating content demands. That's where content outsourcing becomes the secret weapon to supercharge your marketing efforts.  In this epic content marketing guide, we delve into the multifaceted benefits of outsourcing in content marketing—unveiling how it not only streamlines costs but also unlocks access to specialised skills and ensures scalability.  But before we jump into how to supercharge your marketing campaigns through outsourced content, let’s look at some interesting digital marketing statistics.

Top 10 Content Marketing Statistics Every Business Needs to Know

  1. 97% of marketing decision-makers claim content marketing has produced effective results for their brand. (Oberlo)
  2. A whopping 98% of digital marketers say they use written content as part of their content marketing strategy, followed closely by email marketing (82%) and organic social media (78%). (Oberlo)
  3. 80% of marketers state that content marketing has helped them successfully achieve their brand awareness goals. What’s more, 75% say it has assisted with building trust and credibility. Meanwhile, 60% believe content marketing has aided in building loyalty with existing clients, as well as demand and lead generation. (Content Marketing Institute)
  4. With these impressive results, it stands to reason that 21% use at least half of their budget on content marketing. (Oberlo)
  5. Content marketing produces more than three times as many leads as traditional outbound marketing and is more than two-thirds cheaper. (Ahrefs)
  6. 79% believe user-generated content (UGC) has a meaningful and valuable impact on purchase decisions. (Search Logics)
  7. The top challenge among B2B marketers (65%) is finding a reputable outsourcing partner with adequate relevant expertise. (Content Marketing Institute)
  8. 74% of consumers say they rely heavily on social media for buying decisions. (Search Logics)
  9. At least 50% of B2B companies say they’ve outsourced at least one content marketing task, of which 40% stated budgetary issues as the main driving factor. (Content Marketing Institute)
  10. 48% of digital marketers say they outsource content marketing. The top three types of outsourced content are graphic design(47%), video production (43%), and content writing (37%). (Oberlo

Understanding the Benefits of Outsourcing Content Marketing

The demand for engaging and relevant content is constant. Meeting content needs efficiently and cost-effectively, however, can be a challenge. In this article, we turn our attention to content outsourcing—a strategic move that not only alleviates the content crunch but also brings a host of financial advantages!

1. Cost-effectiveness: Balancing the Books

In digital marketing, cost is a critical factor that can make or break the success of a strategy. To comprehend the true impact, we’ll compare in-house content creation with the cost-effective alternative of outsourcing content marketing.

In-house vs. Outsourcing Costs

When it comes to in-house content creation, the expenses can quickly accumulate. From hiring and training to providing the necessary tools and infrastructure, the overhead costs can strain even the most robust budgets.  On the other hand, when you outsource content marketing, it offers a compelling alternative. By tapping into a global talent pool, businesses can access specialised skills without the burden of full-time employee costs.

Budget Considerations for Small and Large Businesses

Small and large businesses face distinct challenges, but the common thread between the two is the need to optimise budgets.  For smaller enterprises, content outsourcing provides a lifeline, allowing them to access high-quality content creation without the financial strain of maintaining an in-house team.  Meanwhile, larger corporations find outsourcing a flexible solution that allows them to scale their content production up or down according to fluctuating demands, ensuring they allocate resources efficiently.

2. Access to Specialised Skills: Elevating Content Quality

Diversity of Talent Available Through Outsourcing

Beyond cost considerations, outsourcing content marketing introduces a treasure trove of diverse skills. From written to visual content creation, businesses can tap into a global network of specialists, ensuring a rich and varied skill set for their content needs.

Leveraging Expertise for High-Quality Content

Specialised skills go hand in hand with high-quality content. Outsourcing allows businesses to leverage the expertise of professionals in specific niches, elevating the caliber of their content and establishing a competitive edge in the market.

3. Scalability and Flexibility: Adapting to the Content Ebb and Flow

Meeting Fluctuating Content Demands

Content needs are rarely constant. But, when you outsource content marketing it provides the agility needed to scale content production up or down in response to market dynamics. This ensures businesses can meet fluctuating demands without the constraints of an in-house team.

Adapting To Seasonal and Industry-Specific Needs

Outsourcing content marketing offers the adaptability required to tailor content production to seasonal trends and industry shifts. This ensures that businesses stay relevant and responsive.

Identifying the Right Content to Outsource

Before you start outsourcing content, a strategic approach is required to identify which tasks are best suited for outsourcing. So, let’s explore the top three content marketing tasks that can be streamlined for efficiency, creativity, and strategic impact through content marketing outsourcing.

1. Routine and Repetitive Tasks: Streamlining Workflow

Content Creation and Curation

The constant demand for fresh, engaging content can often overwhelm in-house teams. Outsourcing routine content creation and curation tasks allows businesses to maintain a steady flow without burdening their core team, freeing them to focus on more strategic endeavors.

Social Media Management and Posting

Social media engagement requires consistent posting and engagement. Outsourcing these tasks ensures a regular and dynamic online presence. With experts handling content scheduling, audience engagement, and staying abreast of platform updates, your team can focus on what matters most.

2. Specialised Tasks: Leveraging Technical Expertise

Infographics and Multimedia Content

Crafting visually appealing and informative infographics or multimedia content demands a specific skill set. Outsourcing visual content creation to specialists in graphic design and multimedia production ensures the delivery of striking content that captivates and informs the target audience.

Search Engine Optimisation and Keyword Research

The intricacies of Search Engine Optimisation (SEO) and keyword research require a deep understanding of search engine algorithms. Outsourcing these technical tasks to experts ensures content is not only engaging but also optimised for search engines, enhancing its discoverability and reach.

3. Strategic Tasks: Shaping the Narrative

Editorial Calendar Management

Coordinating content across platforms and channels necessitates meticulous planning. Outsourcing editorial calendar management ensures a cohesive and well-organised content strategy aligning with business objectives and marketing campaigns.

Audience Research and Analytics

Understanding the target audience is fundamental to crafting content that resonates. Outsourcing audience research and analytics allows businesses to leverage data-driven insights, tailoring content to meet the preferences and behaviors of their audience effectively. Identifying the right content to outsource, where efficiency, quality, and strategic alignment converge to redefine the dynamics of content marketing.

Leveraging Content Outsourcing for Digital Success

Content marketing outsourcing is not merely a solution to in-house limitations but a strategic powerhouse delivering not only access to specialised skills but additional benefits of cost-effectiveness and scalable flexibility.  Outsourcing propels businesses beyond the confines of routine tasks, unlocking creativity and efficiency. By strategically delegating SEO content writing, visual content creation, social media management, and technical tasks, businesses can capitalise on industry expertise at a fraction of the cost. In recent years, outsourcing content marketing has become the catalyst for elevated content quality and strategic alignment, ensuring that businesses not only survive but thrive in the competitive world of digital marketing.  Book a demo to discover how blackbear’s epic content marketing services can help supercharge your marketing strategy with unparalleled results!

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