How-Tos & Guides

How To Outsource Digital Marketing

By leveraging the expertise and various other benefits of outsourcing digital marketing, businesses can focus on their core competencies and grow their business

Robynn Farrell

May 5, 2023 15:34

In a sea of competitors, it’s challenging to stand out. One way to do this is to have a digital marketing team to help boost your reach through advertising, social media, email marketing, and your position in search engine results pages (SERPS) through search engine optimisation (SEO). 

Having an internal digital marketing team is ideal for most businesses. However, this solution is not ideal for all business models, especially for those who don’t have the budget for it.

This is where small to medium businesses and startups can really benefit from digital marketing outsourcing. But before we take a look at how to outsource digital marketing, let’s delve into the different types of digital marketing that can and should be outsourced.

What Types of Digital Marketing Should Be Outsourced?

Digital marketing is not a one size fits all solution. Digital marketing services that businesses should outsource depend on their specific needs and resources. However, here are some types of marketing that businesses commonly outsource:

Search Engine Optimisation (SEO): SEO includes website optimisation so that it ranks better in search results. This is a long-term process that requires technical knowledge and ongoing effort. Outsourcing SEO can be a good option for businesses that lack the resources or expertise to manage it in-house.

PPC Advertising: Pay-per-Click or PPC advertising includes ad placement on social media platforms, search engines, or external websites and paying each time a user clicks on an ad. This requires strategic planning, targeting, and ongoing optimisation. Outsourcing PPC advertising could be a good option for businesses that want more leads or sales quickly.

Social Media Marketing: Social media marketing involves creating and managing social media profiles and campaigns to engage customers and promote products or services. This requires content creation, community management, and analytics. Outsourcing social media marketing can be a good option for businesses that want to establish a strong social media presence or lack the resources to manage it in-house.

Content Marketing: Content marketing includes curating and distributing valuable and relevant content to generate interest and engage a target audience. This requires content creation, optimisation, and promotion. Outsourcing content marketing could be a good option for businesses that want to establish thought leadership or lack the resources to create high-quality content in-house.

Email Marketing: Email marketing involves sending targeted and personalised emails to a list of subscribers to promote products or services. This requires email list management, content creation, and analytics. Outsourcing email marketing can be a good option for businesses that want to nurture leads or customers with a targeted approach.

Overall, businesses should assess their specific needs and resources to determine which types of digital marketing to outsource. Outsourcing digital marketing solutions can assist businesses in leveraging the expertise of professionals and free up time and resources to direct toward core competencies.

How To Outsource Digital Marketing

Digital marketing outsourcing can be a smart move for businesses that want to take advantage of the expertise of professional digital marketers without having to invest in an in-house team. Here are some steps to follow when outsourcing digital marketing:

Define your goals: Before considering digital marketing outsourcing, it’s important to define your goals and objectives. This will help you find a digital marketing agency that can help you achieve your goals.

Research potential agencies: Look for digital marketing outsourcing companies with experience in your industry and a track record of delivering results. Check their website, case studies, and client testimonials to get a sense of their expertise and capabilities.

Evaluate their services: Before you outsource digital marketing,  evaluate the services offered by each agency and choose one that can meet your specific needs. Outsourced digital marketing services may include social media marketing, search engine optimisation, pay-per-click advertising, content marketing, email marketing, and more.

Check their team: Before you outsource digital marketing services, check the qualifications and experience of the agency’s team members to ensure they have the skills and expertise to execute your digital marketing campaigns effectively.

Ask for references: Another thing to ask the agency before you outsource digital marketing services is references from previous clients to get a sense of their client satisfaction levels and the results they have achieved for similar businesses.

Discuss your budget: Be upfront about your budget and discuss pricing and payment options with the agency you intend to outsource digital marketing services to. Ensure that you understand the costs involved and that they fit your budget.

Set clear expectations: Set clear expectations with your chosen outsourced digital marketing professional or team, including timelines, deliverables, and key performance indicators (KPIs) for measuring success. This will ensure that both parties are aligned and working towards the same goals.

Monitor their performance: Monitor the agency’s performance regularly and provide feedback on their work. This will help them improve their performance and ensure that your campaigns are meeting your goals.

Outsourcing digital marketing can be a great way to take advantage of tried and tested strategies perfected by professional digital marketers over time. But it’s imperative that you find digital marketing services that can help you achieve personalized goals and deliver results tailored to your business.

Why You Should Consider Outsourced Digital Marketing

There are several benefits of outsourcing digital marketing that businesses can leverage:

Expertise: Agencies that give clients the option to outsource digital marketing efforts have experts in various fields of online marketing, such as search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. They have the knowledge and experience to create effective campaigns that generate results.

Cost-effective: Outsourcing digital marketing can be more cost-effective than building an in-house team. Hiring and training an in-house team can be expensive, and outsourcing allows businesses to pay for only the services they need.

Scalability: Digital marketing outsourcing companies can easily scale their services up or down based on the needs of their clients. This is especially important for businesses that have seasonal or fluctuating demand.

Time-saving: Outsourcing digital marketing allows businesses to focus on their core competencies while the agency handles their marketing efforts. This can save businesses time and resources that can be used to grow their business.

Access to technology: Digital marketing agencies have access to the latest technology and tools to optimise their clients’ campaigns. This can lead to better results and a competitive advantage.

Industry insights: Digital marketing outsourcing companies have insights into industry trends and best practices. They can apply this knowledge to their clients’ campaigns and help them stay ahead of the competition.

Overall, outsourcing digital marketing can help businesses achieve their marketing goals and generate results in a cost-effective and scalable way. By leveraging the expertise and various other benefits of outsourcing digital marketing, businesses can focus on their core competencies and grow their business.

Taking the Next Steps

Outsourcing digital marketing solutions could be the key to catapulting your business to new heights. It’s pointless to build a beautiful, user-friendly website if it’s not backed by ad campaigns, social media, and search engine optimisation to help potential clients find your products or services online. 

Awareness is everything, and because having an in-house digital marketing team on hand isn’t always probable for all businesses, choosing to outsource digital marketing efforts may be just the right fit for your brand. 

With blackbear as your outsourcing professional, you can rest assured that you’ll have your pick of only the best in the business! Check out our demo for a peek at what you can expect when enlisting our services!

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