5 Advantages of outsourcing your market research activities

Market research is an essential tool for businesses looking to stay ahead of the curve and adapt to emerging market trends. However, conducting market research in-house can be time-consuming, costly, and require specialised skills. Outsourcing market research activities to external parties and services can offer several advantages. Here are five primary reasons why businesses may want to consider outsourcing their market research activities:

Introduction

According to a recent study, more than 70% of businesses worldwide outsource their market research activities to external parties and services. As companies face increasing pressure to remain competitive and adapt to rapidly evolving market trends, outsourcing market research has become a popular solution in recent years. In this blog post, we’ll explore five primary reasons why businesses may want to outsource their market research activities and the advantages of different outsourcing approaches.

Advantages of outsourcing market research:

1. Cost savings:

Outsourcing market research activities can offer cost savings compared to conducting research in-house. External parties and services may have access to specialised tools and expertise, enabling them to conduct research more efficiently and effectively.

2. Access to specialised skills:

Market research requires specialised skills and expertise in areas such as data analysis, survey design, and consumer behaviour. Outsourcing market research activities to external parties and services can provide businesses with access to a diverse range of skilled professionals who have expertise in these areas.

3. Scalability:

Outsourcing market research activities allows businesses to scale their research efforts up or down as needed. External parties and services can quickly adjust their resources and capabilities to meet the changing needs of businesses.

4. Objectivity:

Outsourcing market research activities to external parties and services can provide businesses with a fresh, unbiased perspective. Internal biases and preconceived notions can often cloud the research process, leading to inaccurate or incomplete results. External parties and services can bring a new perspective and impartiality to the research process.

5. Speed:

Outsourcing market research activities can accelerate the research process. External parties and services have the tools and expertise to conduct research quickly and efficiently, allowing businesses to make informed decisions in a timely manner.

Approaches to outsource your market research:

Businesses have several options when it comes to outsourcing market research activities. These include market research agencies, freelancers or consultants, and outsourcing partners like Blackbear. Each option has its advantages and disadvantages, and businesses should carefully consider which option is best suited to their needs.

Market research agencies are professional service firms that specialise in market research. They typically have a large team of experienced researchers and offer a wide range of research services. Market research agencies can provide businesses with access to a broad range of resources, but their services can be expensive.

Freelancers or consultants, on the other hand, are independent contractors who work on a project-by-project basis. Freelancers and consultants can be a cost-effective option for businesses looking for specialised skills for a particular project. However, finding reliable and experienced freelancers can be challenging.

Outsourcing partners like blackbear provide businesses with a flexible, cost-effective solution for their market research needs. Blackbear has a large community of skilled professionals who offer a wide range of market research services. Blackbear also offers support services that make the sourcing of these professionals reliable, assuring that the outcome will be satisfactory.