Inevitable breakthroughs of companies during covid-19

Charlotte Butzelaar

Written by Charlotte Butzelaar Junior Marketeer

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A lot has happened the past months during the global pandemic called covid-19. As result companies were forced to make thorough changes in their daily operations and reinvent their strategies. It turns out that most of the trends we are seeing were trends that were already on the move and now greatly accelerated due to the pandemic to shape the post covid-19 world. According to a new McKinsey Global Survey of executives, their companies have accelerated the digitization of their customer and supply-chain interactions and of their internal operations by three to four years. But which trends should you take into account when building your post covid-19 strategy and how to apply these. We’ve listed some of those occurring trends in this blog.

Health is the future

The ‘homo hygienicus’ is becoming the new ‘first mover’. This consumer leads the way to a healthy and hygienic life. A whole movement is emerging around this and that is where companies and leaders should supplement the needs of not only their customers but also their employees. In order to change the behaviour and mindset of the less conscious groups you will need to create an opportunity to educate and develop a more efficient working environment.

Hybrid working environment

Where working from home used to be an obstacle for many companies it became the only solution in many sectors and most organizations. In many cases it even led to more efficiency and productivity among employees, this was caused by faster information exchange, less travel time, shorter meetings and less ‘lost’ working time. Due to this success companies integrated digital collaboration tools into their daily operations.

Moreover, even large industrial organizations such as container shipping terminals which have operated in the same way for decades are now adjusting their operations into new technologies and AI based yard planning algorithms. The future is tech, covid-19 just made it accelerate in high speed however your company will benefit from it. 

 Online education

Another trend we saw arising was the transition of businesses courses to the online environment. In order to train their employees companies developed new training tools. This is where business opportunities lie: Can you also offer digital education and knowledge outside your own company? Are there other parts of your company that you can digitize? Perhaps you can offer your sector knowledge to other companies through a digital model.



As larry fink, CEO of global asset manager Blackrock, noted in his 2021 letter to shareholders: “the pandemic has presented such an existential crisis, such a stark reminder of our fragility that it has driven us to confront the global threat of climate change more forcefully and to consider how, like the pandemic, it will alter our lives.” As a leader of an organization it is indispensable to find solutions to decrease the company’s carbon footprint. 


And now..

To put it in simple terms, the big challenge for you will likely not be figuring out what the future will look like but how you will be different in the future. When you lack in house capacity to take on the challenges you could think of partnering up with a third party. At blackbear we offer personalised solutions to the many trend related problems that post covid-19 brings along. Do you want to know how blackbear can help your business?

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